Watch a short video by the practice team, Dr Joyeeta Sengupta & Sinduja Vummidi
https://www.youtube.com/watch?v=oAxR_bHp8CM
The aim of the practice is
(a) to map collectives in terms of attitudes, mental models, ways of thinking, ways of responding, etc.
(b) to identify precisely the levers of change to empower the collectives and
(c) to measure the extent and nature of change in thinking that has happened due to an intervention.
The team builds cognitive maps, research reports, impact assessment survey instruments, mindset tests, large-scale research tools, etc.
The research is outcome-oriented and focused on creating value for other knowledge practices/ clients.
The demand on innovation is high as research has to be done at speed and on scale
#actionresearch #appliedresearch #designresearch #cognitiveimpact #impactonscale
Full-time roles in Mumbai